Monterey, CA — Available Remote
Christopher Carbaugh
Remote Marketing and Web Director
20+ years leading digital marketing, brand strategy, website optimization, and CRM/marketing software — with hands-on ability across web development, SEO & AI search, and design. A rare combination of senior marketing leadership and the technical depth to build it myself.
Remote Marketing & Web DirectorAbout
A rare combination: strategist and builder
For two decades I’ve led digital marketing, brand strategy, website optimization, and CRM/marketing software for national nonprofits, large corporations, professional agencies, and hundreds of small businesses.
What sets the work apart is range: I set the marketing strategy, and I can personally build the website, the SEO and AI-search foundation, and the brand system behind it — no handoffs required.
I’ve led that work inside agencies and built it from scratch as a founder, recognized along the way with multiple Alignable awards, two-time Business Person of the Year, Community Leader honors, and a Top 50 nationwide ranking.
Agency Leadership
A decade as Creative Technologist inside professional agencies, shaping brand and web strategy for national and regional clients.
Founder & Operator
Built Hoot Host from the ground up into a top-rated hosting, marketing, and software business in Monterey, CA.
Community Recognition
Two-time Alignable Business Person of the Year, Community Leader, and Top 50 Most Voted Professional nationwide.
Where strategy meets execution
Six areas of core competency, backed by a technical stack most marketing leaders hand off to someone else.
Digital Marketing Strategy
Full-funnel planning across paid, organic, and lifecycle channels.
Brand Strategy & Art Direction
Identity systems and creative direction that hold up across every touchpoint.
CRM & Marketing Automation
HubSpot and HighLevel builds that turn traffic into pipeline.
SEO & AI Search
Technical and on-page SEO plus visibility in AI-driven search surfaces.
Web Strategy & Development
From information architecture through shipped, responsive code.
E-Commerce Strategy
Shopify and WooCommerce builds tuned for conversion.
Marketing & CRM
Web & Development
Design & Brand
Experience
Two decades split between agency leadership and building independent businesses.
Founder & Marketing Director
Hoot Host — Monterey, CA- Founded and direct all marketing, brand, and digital strategy for a web technology company delivering hosting, maintenance, and software services.
- Own end-to-end marketing execution — brand positioning, website strategy, SEO, and CRM — growing Hoot Host into a top-rated provider in Monterey, CA.
- Recognized as Alignable Local Business Person of the Year (2024, 2025) and named a Top 50 Most Voted Professional nationwide (2025).
Senior Designer / Web Developer
1424 Marketing Group- Serve as senior marketing, design, and web development lead under founder Thia Hamilton, Ph.D., shaping client marketing strategy alongside execution.
- Direct website strategy, SEO, and brand/design execution across multiple client marketing programs.
Creative Technologist
Jensen Design- Partnered with Creative Director Peter Jensen on brand strategy, marketing, web design, and WordPress development for a roster of national and regional agency clients.
Selected Clients
Ways to work together
Available for a remote marketing & web director role, and select engagements through Hoot Host.
Full-Stack Development
Responsive websites built on WordPress, Wix, Shopify, and WooCommerce — with modern AI-assisted development for faster, cleaner builds.
Digital Marketing Strategy
Full-funnel strategy across SEO, AI search visibility, SEM, and content — built to compound, not just spike traffic.
Brand & Creative Direction
Identity systems, graphic design, and art direction that keep a brand consistent from logo to landing page.
CRM & Marketing Automation
HubSpot and HighLevel implementation, tuned to turn traffic into a pipeline your team can actually work.
Website Management
Ongoing maintenance, performance tuning, and core web vitals so the site keeps earning its keep.
Marketing & Web Leadership
Embedded strategic leadership for teams that need senior direction without building out a full department.
Client feedback
Reviews and recommendations from clients across the country.
“I've been working with Christopher for several years and am pleased with his creativity, professionalism, knowledge, and follow-thru. He's a great resource and has always worked with us to meet both our clients and our deadlines, and, at the same time, he time and again delivers value and top-notch work. I highly recommend Christopher and Hoot Host.”
See 400+ client recommendations and reviews at: alignable.com/monterey-ca/hoot-host
Contact
Let’s build something worth measuring.
Available for a remote Marketing and Web Director role, and select engagements through Hoot Host. Based in Monterey, CA — working with teams anywhere.